In the world of packaging, shape and design aren’t just about aesthetics—they’re about functionality. And functionality isn’t just technical; it’s emotional. At Extrupac, we understand this: packaging isn’t just wrapping—it’s the first impression, the first physical and emotional contact a consumer has with your brand.
That’s why well-thought-out ergonomic design — combined with smart accessories — can be the reason a customer chooses you… and keeps coming back.
Ergonomics: when packaging adapts to the user (not the other way around)
Great packaging shouldn’t demand strength, clever tricks, or endless patience. It should be a daily ally—comfortable, intuitive, accessible, and yes, visually appealing too.
Here are the pillars of ergonomics applied to flexible packaging, and how smart, functional design choices can make your product stand out.
1. Easy handling
Packaging should be easy to grip, prevent slipping, and stay intact under stress.
Rounded corners are a great example. They eliminate sharp or uncomfortable edges and provide a clean, safe, and elegant finish, communicating quality from the very first touch.
2. Intuitive opening
No one wants to wrestle with packaging. The experience should flow—no tools, no frustration.
- Notch (easy-open cut): A small strategic cut that lets consumers open the pack effortlessly. Simple, yet revolutionary.
- Tin tie (flexible metal closure): Perfect for resealable packs like coffee or grains. Easy to open, easy to close—again and again.
3. Resealable closures
Not everything is consumed all at once. Being able to open and close the package helps preserve the product and makes storage easier.
- Zipper: The king of “open and close.” Maintains freshness, protects contents, and enhances perceived product value.
4. Portability
Today’s consumers are always on the move. Packaging should keep up.
- Hang holes (hat or circular): Allow products to be hung on displays or carried more easily.
5. Product protection
A good design protects what matters most—the contents.
- Degassing valve: Ideal for products that release gases, such as coffee. This self-adhesive valve maintains aroma without compromising package integrity.
- Zipper + multilayer materials: A powerful combo against moisture, oxygen, and light.
6. The right size and shape
One size doesn’t fit all. Packaging should match both the product and how it’s consumed.
- Custom packaging + functional accessories: Designs that suit both content and user. Add value without sacrificing style or functionality.
7. Clear, accessible information
Because trust is also printed.
- Transparent windows: Let customers see the product without opening the package. Literal and symbolic transparency—your brand has nothing to hide.
When form follows function...
The benefits are immediate:
✔︎ Better user experience
✔︎ Higher perception of quality and prestige
✔︎ Increased brand loyalty
✔︎ Optimized storage and distribution
✔︎ Less waste and fewer user errors
Our formula: ergonomic design + smart accessories
Each accessory we offer isn’t just a technical upgrade—it’s a strategic tool that transforms your packaging into a memorable and functional experience.
- User-centered design, tailored to your product
- Optimized functionality, from opening to storing
- Standout image, because great design also visually seduces and builds trust
Want your packaging to speak well of you?
Let’s talk. At Extrupac, we combine ergonomics, technology, and style to create flexible packaging that feels good. Literally.
Ergonomic Packaging for a Smarter Market