Coffee is more than just a drink—it's an experience full of rich flavors, captivating aromas, and subtle nuances. But to enjoy every cup to the fullest, proper storage is essential. Both whole bean and ground coffee tend to absorb the characteristics of their surroundings, meaning that improper storage can cause delicate flavors and notes to fade. That’s where packaging becomes essential.
Why Proper Storage of Coffee Beans Matters
Coffee is sensitive to oxidation, moisture, light, and heat. If coffee beans are exposed to any of these elements, their quality deteriorates rapidly, leading to stale or flat-tasting brews. Proper storage is crucial to maintain the original freshness and flavor profile of the coffee.
Key Features of the Perfect Coffee Packaging
At Extrupac, we design and manufacture fully customizable flexible packaging with digital printing, tailored to the specific needs of each product. For coffee, one of our most recommended packaging solutions is:

Flow Pack with Side Gussets and Flat Bottom
This type of packaging is ideal for coffee because it offers both functionality and visual appeal:
- The side gussets and flat bottom structure allow the pouch to stand upright on its own, making storage and shelf display easier and more attractive.
- With high-resolution digital printing, you can fully customize your design and make your product stand out, reflecting your brand's identity and values with precision.
The Importance of the Degassing Valve
One of the most essential features for maintaining coffee quality is the degassing valve. This self-adhesive technology plays several key roles:
- Aroma Protection: The valve allows freshly roasted coffee to release gases without letting oxygen in, preserving flavor and aroma.
- Extended Freshness: With a degassing valve, coffee stays fresh significantly longer, much more than the typical 4 to 6 weeks it would last without one.
How Does a Degassing Valve Work?
The principle is simple but effective. After roasting, heat and pressure build up inside the coffee bean. As this pressure increases within the packaging, the valve allows the gases to escape until the internal and external pressures are balanced. Once this balance is achieved, the valve closes, preventing oxygen from entering and compromising the coffee’s freshness.
Conclusion
Packaging is more than just a container—it's a critical tool for preserving coffee quality. At Extrupac, we understand how important it is to protect the subtle notes and aromas that make every cup of coffee special. Our solutions—like the Flow Pack paired with degassing valve technology—are designed to keep your coffee fresh and flavorful for longer.
Now it’s your turn:
What features do you consider most important when choosing coffee packaging?
Tell us in the comments—we’d love to hear your thoughts!
Looking to get a quote for your custom coffee packaging?
Let’s talk—we’re ready to bring your coffee brand to life
The Best Coffee Packaging: Freshness and Quality That Last